The Stakes Section
In this section we want to show the reader that we understand their problems and how critical it is to solve those problems.
Here’s an example of problems your customer is experiencing:
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Your receipts aren’t tracked properly
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Tax time is always a headache
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You’re afraid you might run out of cash reserves
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You don’t have time to deal with it
The Value Proposition Section
The purpose of this section is to present the value that you can provide to your reader. This could include a few of your services, or it could be three benefits of working with you and a single sentence about each.
Value 1
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Value 1
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Value 1
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
The Guide Section
In this section, we want to show empathy for our readers and demonstrate that we are the experienced guide they need in order to succeed.
What to include in the guide section:
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Empathetic statement (e.g. “We understand that finances can be overwhelming”
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Customer testimonials and photos
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Alternatively you could show logos of clients you’ve worked with, press logos, or certifications
Remember, the goal is to show that you have the authority to solve their problem without bragging about yourself.
Packaging and Pricing
Delete this section if no packaging or prices on website.
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The Plan Section
The goal of the plan section is to make the next steps to work with you as clear as possible. People feel more comfortable when they can see what’s going to happen next, and will be more likely to take action.
Step 1:
Schedule a Consultation
Step 2:
Choose a package
Step 3:
Follow Your Meal Plan
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The Explanatory Paragraph Section
This section is a short paragraph where you state the problem that your customer faces, the solution to their problem that you offer, and the success they’ll see when they work with you.
Here’s an example of an explanatory paragraph:
“At Acme Bookkeeping we understand what it’s like to feel stressed about finances. That’s why we created hassle-free bookkeeping services. So you can stay on top of your finances and focus on what you do best.”
The Lead Magnet Section
This section is designed to help you capture the email address of your reader. Even if they’re not ready to buy from you now, they may be interested in a free resource you can provide.
The idea is to create a resource that helps solve a problem that your reader is experiencing. You can follow up with an automatic email sequence to up-sell them in the future.